The Digital Marketing Director is responsible for leading all digital marketing initiatives from campaign creation to execution, measurement and optimization and ensuring all digital efforts are integrated with all marketing functions to support lead generation yielding pipeline growth.

This role is 100% remote, with minimal (15-20%) travel required.

The anticipated salary range for this position is $112,101 to $145,613.

• Plan, execute, and manage all digital marketing initiatives including SEO, SEM, email marketing, digital advertising
• Establish and execute a digital marketing strategy to distribute content and generate leads
• Maintain consistent brand messaging across all digital channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content, in partnership with Marketing Content leader
• Research, track, and analyze behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor campaign budgets

Job Requirements                                                               

• 8+ years marketing experience in digital marketing, campaign development and execution
  • Experience with SEO and SEM strategy and keyword research
  • Experience with Marketing Automation platforms (ie., Pardot, Marketo, HubSpot)
  • Experience with CMS (ie., WordPress)
  • Understanding of website analytics tools, such as Google Analytics

Preferred qualifications

• Proficiency in photo and video editing software
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills