WuXi AppTec

Manager, Marketing

Job Locations US-MN-St. Paul
Job ID
2018-3536

Overview

The US Medical Device Team and WuXi AppTec is seeking a Marketing Manager to join our team. We are leaders in providing services to global Medical Device manufacturers that support regulatory submissions for new products and life-cycle management for existing product lines. However, we need to increase our team when it comes to developing strategic marketing plans for the services driving our business. The Marketing manager will be responsible for developing, initiating, creating and executing an annual marketing strategy that supports our current strategic business initiatives and supports meeting revenue targets. We are looking for someone with proven abilities in B2B marketing who has experience in managing services or product lines by developing and executing integrated marketing programs with proves success.  Our marketing managers work closely with our finance, technical, operations, sales team, customers and regulatory agencies to do their job; so demonstrated ability to lead in a matrixed organization (cross-functional) team is necessary.

Responsibilities

  • Develop, initiate, create and execute annual marketing plan for assigned service lines include appropriate measurement to determine impact of activities.
    • Upstream: Lead teams to vet new service offerings by leading customer requirements activities, market landscape, opportunities and determine key point of entry.  Partner with finance to develop financial models based on market opportunity and cost (operations team)
    • Downstream: Position, price, placement strategy
  • Analyze market trends (competitive, pricing, regulatory, customer) and recommend changes to marketing strategies based on analysis and feedback.
  • Business owner for the services you support internally and externally
  • Provide sales training on service, differentiators, competitors and tools.  Collaborate with technical teams to develop content and provide technical training and support for service lines.
  • Collaborate with Digital Marketing Manager to support services in digital realm.
  • Communicate with our Director of Marketing for Devices, Business Unit Marketing Director and Vice President Sales and Marketing about marketing goals and results
  • Engage corporate PR to obtain digital content approvals through and for appropriate channels.
  • Presents plans and results to stakeholders and leadership within the organization as requested.
  • Performs special projects and other duties as required.
  • Travel may be necessary for events and sales support.

Qualifications

  • 5-10+ years of experience in B2B marketing required.
  • Experience in medical device, life sciences, or CRO industry preferred.
  • Proven experience in successful marketing support with products/services throughout the lifecycle continuum required. (Proven upstream and downstream experience.)
  • Successful marketing strategy and execution that led to achieving or exceeding financial and market share goals.
  • Strong oral and written communication skills, ability to present to/influence senior leadership teams.
  • Outstanding organizational, analytical and Program and Project Management skills.
  • Demonstrated ability to work under pressure. Excellent interpersonal skills.
  • Ability to use judgment as dictated by complexity of situation.

 

Equal Opportunity Employer Minorities/Women/Veterans/Disabled 

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